Business of Design ™ | Interior Designers, Decorators, Stagers, Stylists, Architects & Landscapers podcast

Business of Design ™ | Interior Designers, Decorators, Stagers, Stylists, Architects & Landscapers

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Except for repeat and referral business, most clients find a designer through following their content—social media, blogs, podcasts, television, websites, etc. If you want to entice potential clients to hire you, tailoring that content to answer the client’s needs is important. In this episode, we discuss how make the creation of content a more manageable task. In this episode we learn: - content matters, but it needs to be marketed to make it effective - to gain more and better leads, be disciplined about content creation - develop the habit of creating content consistently - create anchor content and then spin off that anchor for 6-12 posts - simplify your strategy to reach more people - business building is not a spectator sport, it requires your full participation It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast

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Business of Design ™ | Interior Designers, Decorators, Stagers, Stylists, Architects & Landscapers Podcast Episodes

EP 257 | Content is King with Salimah Mamdani

Except for repeat and referral business, most clients find a designer through following their content—social media, blogs, podcasts, television, websites, etc. If you want to entice potential clients to hire you, tailoring that content to answer the client’s needs is important. In this episode, we discuss how make the creation of content a more manageable task. In this episode we learn: - content matters, but it needs to be marketed to make it effective - to gain more and better leads, be disciplined about content creation - develop the habit of creating content consistently - create anchor content and then spin off that anchor for 6-12 posts - simplify your strategy to reach more people - business building is not a spectator sport, it requires your full participation It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast

EP 256 | It's a New Year with Christina Falzano

Yup. It’s a new year and for many it’s the ideal time for reflection. Yes, we want to set new goals, but before we can do that, we need to audit the past. In this episode we learn: - going forward starts with analyzing where you are - break out of your knowledge bubbles, online and IRL It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast

Sneak Preview of MO BOD™ 019 | Dane Austin & Client Reveal

Business of Design® Member Dane Austin shares insights from orchestrating successful client reveals. It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/podcast-category/mo-episodes/?ref=2&campaign=MOBODPodcast

EP 255 | Designing for Builders with Crystal Collinson

If you’ve been working with residential clients for any length of time, it’s likely you’ve thought to yourself that this work would be perfect, if only I didn’t have to deal with clients! Well, working with builders and developers does allow you to sidestep the immediate desires of the end consumer, however, you still have a client…the builder. Business of Design® member and podcast host, Crystal Collinson shares the ins and outs of this specific niche of interior design and decorating. In this episode we learn: - tight budgets and timelines are unavoidable - networking allows you to make connections with the right builders -although there isn’t an end-user customer, there is a client—the builder - the builder sales/presentation center is actually "retail interior design" It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast

EP 254 | 200 Pearls of Wisdom with Kimberley Seldon REPEAT

This episode originally aired as Episode 200. In honor of that milestone, and now to lead you into the new year, BOD™ Advocate in Chief, Kimberley Seldon shares 200 pearls of wisdom. It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast

EP 253 | Trust the BOD™ Process with Joylene Agbamuchi - REPEAT

Ready to be inspired? Nigerian designer and new Business of Design® member, Joylene Agbamuche, transformed her flagging confidence into an unshakeable foundation for success—in less than one year’s time. Her journey could be your journey. In this episode we learn: - charging for the consultation gets you better clients and more projects - STEP 4 is tedious, but invaluable - recognize the value in what you offer so you can charge your worth - following the process means eliminating needless mistakes It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast

EP 252 | Put a Bow on the Year with Kimberley and Cheryl

Hallelujah, it’s the end of the year. You’ve been run off your feet and it’s time to enjoy the holidays. But first…what year-end preparations do you tackle annually? How to you put a bow on the year that’s just finishing? BOD™ Director of Operations and Advocate in Chief (Cheryl and Kimberley) share some year-end musts. In this episode we learn: - move your “year-end” financials to mid-year - make goals as you go - create firm policies around holidays for staff - give thanks and appreciation to clients, trades, and staff It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast

EP 251 | Catching Up with Catalina Yturralde

What started out as a discussion on how to navigate the world of design industry shows and markets turned into an open conversation with Business of Design® member, Catalina Yturralde, about all things design. In additional to learning the benefit of attending markets and best practices for planning your time there, discover how life experiences influence our work as designers. In this episode we learn: - attend the market most related to your field of expertise, e.g., KBIS Kitchen and Bathroom - markets can help you stay on top of new trends - be confident and ask lots of questions - prioritize and focus on urgent needs, it’s easy to get distracted and socialize - sometimes it’s good to go on your own as it forces you to network It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast

EP 250 | Collaborative Collective with Tina Marie Singh

Longtime Business of Design® member, Tina Marie Singh, shares her strategy for building a collaborative collective. Her approach involves independent designers sharing the workload and profit on all projects. In this episode we learn: - collaboration is a happy way to work - online sales can be robust - levelling up requires you to analyze where you are currently - my client’s will pay my bills is a great mantra It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast

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