There are Facebook ads and Google ads, which one should you use?
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Google is intent based. People type into Google what they are looking for, such as "cheap hotels in Las Vegas". So when people type in what they are looking for, if you have an ad that solves their problem, they will convert.
If you are an intent based business that sells products or services to people who want to solve a specific problem, then Google is a great fit.
Facebook, on the other hand, is for targeting a broad audience. For example, you can target people who are interested in cars, beauty or any other market out there.
So if you have a product that appeals to a mass market, Facebook can be a great fit for you.
From your ad, you can send people to an informational page that educates the consumer on why they should learning more about your product or service.
After they are educated it becomes easy to sell them.
With Facebook, if you are selling a low-end product you can just send people directly to your product landing page, but it tends not to convert as well compared to sending them to an informational page first.
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Facebook Ads vs Google Ads: Which Paid Advertising Should You Use For Online Marketing Wiki
Facebook is an American online social media and social networking service based in Menlo Park, California and a flagship service of the namesake company Facebook, Inc. It was founded by Mark Zuckerberg, along with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes. The founders initially limited Facebook membership to Harvard students. Membership was expanded to Ivy League schools, MIT, and higher education institutions in the Boston...