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Scheduling Twitter activity is a great way to make social media presence a little more managable for small businesses. I've definitely discussed my strategies before, but I wanted to update you on my latest routine for scheduling activity that has been the most efficient for me.
Hootsuite and Buffer App are both great option for scheduling your Twitter activity but becuase they have different features, I like to use them for different reasons.
As you'll see in the screencast of the video, I like to make sure I'm covering the promotional information I need to get out with Hootsuite. That's because you can pick a time for each tweet specifically and I can make sure they are being shared at the best times without worrying about the other content that I also want to share like helpful articles and tips. Hootsuite is best for specific scheduling and making sure you have your editorial calendar planned for the way it needs to be.
Buffer App is great for when you're trying to add a bunch of fun stuff on the fly. You plan your schedule in advance for Buffer activity so whenever I find good information to share with my community, I will throw it in the Buffer for a specific social account and the post will just go out whenever the next time slot specifies. Because it's not my content I'm not as concerned of the time it's being shared, but I do want to show that my Twitter stream is more than just me promoting myself and Buffer App helps me do that.
So now I have Hootsuite sharing my content at the scheduled times and in between Buffer app is sharing other helpful information. I now have a very active and resourceful Twitter stream with these two apps working as a team. And to complete the awesomness, I make time every day to chat with people on the account's behalf so you can also see that my presence is engaged in what other people are tweeting about as well.
One other platform you probably noticed was Feedly. This is an RSS platform that I'm using to subscribe to blogs an have all the content I could want to read in one place so I can find out what's happening to share with my community. Something to consider if you're trying to read the news a little more efficiently. But of course, following Twitter is good for this as well.
What is your social scheduling routine?
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My Social Scheduling Routine with Hootsuite and Buffer App Video Statistics
My Social Scheduling Routine with Hootsuite and Buffer App Reviews
Does automated content work for smaller channels? I seem to enjoy posting completely different stuff in each platform... It takes longer but I like putting in the effort. Is this a good idea though? I'm on Ello also, which is REALLY good for art, photography and animation. I design logos for work... so it is pretty visual and suitable for that. Thanks! Luke
Thanks for clarifying the two apps. Want to definitely try Buffer! : )
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Is buffer still useful? Hootsuite has an auto schedule feature that's really quick to use.
Great video. We are so new we are trying to figure out all of this! Perfect for us. Looks like i will be moving forward on these and starting to build those communities as well!
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Loved this video! I have been wrestling with the best way to use BufferApp and Hootsuite because I just love how easy scheduling is. At the same time, though, I really needed to keep using Hootsuite to help me stay on top of the social engagement part of Twitter. Keep making videos like this!! :D
Finally a video that doesn't send me to sleep thank you! xx
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Ivan David Reyes-Romero
absolutely sexy, the savvy, the knowledge, the accent, the speed of your speech, however... that Windows computer is not sexy whatsoever ;)
A major benefit of using Buffer is that it supports Twitter's native picture functionality, which leads to higher engagement. Hootsuite has an auto-post feature, which is also nice.
Thanks for taking the time to post this
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I used to mess with hootsuite but I found out they are more catered towards windows. Buffer doesn't seem to care
My Social Scheduling Routine with Hootsuite and Buffer App Wiki
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