The Gojek way of designing an app

What does design mean to you? For us, it means to solve people’s problems. Here at Gojek, before we jump straight into design, we need to understand what’s the core problem that we’d like to solve through our design. As a designer, we also need to empathize with our users, put ourselves in their shoes so we can solve the right problem. We have two Product Designers, Saphira Amethysta and Reihan, who will take you through to the design process that we use in Gojek. We use what we like to call Design Thinking Process. For those of you who have used this process, what is the main challenge for you? Please share your thoughts so we can learn from you 😊


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Bahtera Kurniawan Jaya
Bahtera Kurniawan Jaya

meanwhile in my company: UI UX designer + Graphic design + Video Editor + Content Writter = 1 person

kshitij bajaj
kshitij bajaj

Thanks for the video guys! I'm a Product Manager. I want to know if you can run this process in a time bound manner?

kara
kara

Enak ya kalo udah jadi unicorn, udah ada spesialis nya sendiri2, gw di startup nge handle semua ui/ux dari awal sampe output...

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Aditya Rahmat Mutaqin
Aditya Rahmat Mutaqin

Kak mau tanya, kenapa di re-usability test nya ke orang yang sama ya?

Conrad Winardo
Conrad Winardo

Eh Saphira yg dari toped ya? wkwk

Clearly Lazy Galaxy
Clearly Lazy Galaxy

Thank you for the video. It's really cool and inspired.😍

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D-Projects Indonesia
D-Projects Indonesia

Kereen, lagi coba diterapin alurnya buat problem solving di usaha kecilku Salam dari Pogung...

Aditya Pratama
Aditya Pratama

Wah keren sih. Terstruktur banget. Ga kaya waktu kuliah cuma sekali iterasi. Wkwkwkkw. Btw. . . . . Mbaknya manis. H3h3h3

Eka Putra
Eka Putra

jadi setiap feature / product yg ada di gojek itu awalnya dari team product design ya?

dc0de
dc0de

lanjut dong videonya ampe feature development

Dea Enita
Dea Enita

It's really cool 😍

William Hazlitt
William Hazlitt

Just as much as we see in others we have in ourselves.

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Video Data

  • Duration9:3
  • Date06 September 2019
  • ChannelLife at Gojek
  • Video QualityHD
  • Video CaptionDisable

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