Patagonia on Sustainable Clothing

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Learn more: aeg.co.uk/care/inspiration/the-next-black/

In the The Next Black, a documentary about the Future of Clothing, we meet Rick Ridgeway, environmentalist, mountaineer and Vice President of Environmental Initiatives at Patagonia, one of the most sustainable companies in the fashion industry. Patagonia will give us their view on how companies and consumers can create a more sustainable clothing industry.

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Dorian Manto
Dorian Manto
14 January 2019

Ultimately the goal is the same as for any other company. By selling you the image of an environmental care, vulnerable nature, and even "don't buy this Jacket", the company is able to convince its potential customers from the angle of being the "responsible company that acts and thinks deeper". The problem is that Don't buy this jacket is still an ad and people hear on it. It is quite a paradox to that this leads to the rapid growth, Patagonia is experiencing right now. Another important think to note is that Patagonia has very vague and emotional environmnetal standpoints that are expressed through their truly brilliant green marketing. It is especially sad to see Patagonia making itself look so green as it continues to manufacture its products in unethical conditions of the third world, powered by coal electricity, releasing toxic waste (very little incentive in poor and developing countries to combat such issues). Please consider your choice of wear wisely

Aaron ___
Aaron ___
19 December 2018

Not everyone can get away wearing repaired and heavily worn clothing. Most aren't going to look at heavily worn clothes and think, "wow, that vegan-rock-climber is really getting good use out of that jacket and doing the right thing," rather you come across as poor and unkempt.

Unkle Fritz
Unkle Fritz
16 November 2018

bible says earth is groaning with pains. this earth will burn up.....let it burn..Hes making a new earth and a new heaven. obey acts 2.38

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21 October 2019

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Dustin Marsau
Dustin Marsau
25 February 2018

farmers can too do it! we're doing it every day!

Lukas Schaeffler
Lukas Schaeffler
11 December 2017

Interesting, thought-provoking video!

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21 October 2019

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Amy-Beth Manning
Amy-Beth Manning
22 November 2017

Interesting, thought-provoking video!

セルム
セルム
12 March 2016

რამდენი რამაა <3

Voltaire
Voltaire
12 March 2016

Life is thickly sown with thorns, and I know no other remedy than to pass quickly through them. The longer we dwell on our misfortunes, the greater is their power to harm us.

Chuck Norris
Chuck Norris
21 October 2019

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Patagonia on Sustainable Clothing Wiki

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Patagonia (Spanish pronunciation: [pataˈɣonja]) is a sparsely populated region at the southern end of South America, shared by Chile and Argentina. The region comprises the southern section of the Andes Mountains and the deserts, pampas, and grasslands to the east. Patagonia is one of the few regions with coasts on three oceans, with the Pacific Ocean to the west, the Atlantic Ocean to the east, and the Southern Ocean to the south. The Colorado and Barrancas Rivers, which run from the Andes to t...

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