Bitstrips was a media and technology company based in Toronto, Canada, that developed and operated Bitmoji, a mobile application that allows users to create personalized avatars and use them in messaging applications. As of March 2016, Bitstrips has been operating as a subsidiary of Snap Inc. Bitmoji was integrated into Snapchat in July 2016. Bitstrips Inc. was founded in 2007 by Jacob Blackstock, David Kennedy, Shahan Panth, Dorian Baldwin, and Jesse Brown.The company's web application, Bitstrips.com, allowed users to create comic strips using personalized avatars, and preset templates and poses. Brown and Blackstock explained that the service was meant to enable self-expression without the need to have artistic skills. Bitstrips was first presented in 2008 at South by Southwest in Austin, Texas, and the service later piloted and launched a version designed for use as educational software. The service achieved increasing prominence following the launch of versions for Facebook and mobile platforms. In 2014, Bitstrips launched a spin-off app known as Bitmoji, which allows users to create personalized stickers for use in messaging apps.
In July 2016, Snapchat announced that it had acquired the company; the Bitstrips comic service was shut down, but Bitmoji remains operational and was subsequently given greater integration with Snapchat itself...
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