Worth It

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What is the Worth It?

"Worth It" is a song performed by American girl group Fifth Harmony, featuring American rapper Kid Ink. The song impacted American rhythmic crossover radio on March 2, 2015 as the third and final single from the group's debut studio album, Reflection (2015). Written by Priscilla Renea and its producers Stargate, "Worth It" is a dance-pop and R&B song that incorporates a strong use of Balkan music and Middle Eastern music in its production, the trademark of its producer and songwriter, Ori Kaplan. The lyrics discuss themes of feminism, self-worth and confidence, and include double entendres. The song became a sleeper hit on the US Billboard Hot 100 where it peaked at number 12, marking the group's highest charting single at the time and the first top 20 single by a girl group in the US since "Jai Ho! (You Are My Destiny)" by The Pussycat Dolls in 2009. It reached number three on the UK Singles Chart. Directed by Cameron Duddy, the music video has themes of female empowerment with Fifth Harmony dominating men as business executives. It has received over a billion views on YouTube. The group promoted "Worth It" with several televised performances, including the season twenty-one finale of Dancing with the Stars, Jimmy Kimmel Live! and at the 2015 MTV Europe Music Awards...

Ideas are the beginning points of all fortunes. (Napoleon Hill )