▸▸ YUK, BELAJAR DUA METODE MARKETING EFEKTIF! // Bayu Ramadhan 💡 GO-LEARN

Pastinya kalian semua pernah merasakan ini. Di hari yang panas, sudah pasti kalian ngidam minuman-minuman dingin kan? Tiba-tiba, seperti sihir, kalian menerima notifikasi lewat sms tentang adanya promosi buy one get one free untuk es teler di restoran terdekat.

Pernah penasaran tidak, kok bisa tim marketing tau bahwa kita lagi ngidam minuman dingin?

Dalam video ini, Bayu Ramadhan (Head of Marketing untuk GO-BOX dan GO-SEND di GO-JEK) akan membahas dua metode marketing efektif yang kami gunakan di GO-JEK untuk memasarkan produk kami. Menurut Bayu, salah satu cara yang bisa kita lakukan adalah dengan menggunakan alat yang disebut Persona. Persona adalah alat yang memungkinkan kami untuk mengetahui siapa market kami dan bahasa apa yang sebaiknya kami pakai. Mengapa ini penting? Misalnya, walaupun GO-SEND dan GO-BOX sama-sama berada dalam di departemen logistik, kedua layanan tersebut melayani pasar yang sangat berbeda. GO-SEND adalah layanan messenger yang bisa digunakan setiap hari, sedangkan GO-BOX adalah layanan yang biasanya digunakan saat pindahan rumah atau pindahan kantor. Kami tidak dapat menggunakan kampanye marketing yang sama untuk kedua layanan tersebut karena pasar-pasar mereka memiliki kebutuhan yang berbeda. Lagi pula, tidak semua orang bisa pindahan rumah setiap hari kan?

Penasaran mau tau metode lain yang digunakan dalam strategi pemasaran kami? Nonton saja!

...............

Surely you have all experienced this. On a hot summer day, you start craving cold drinks right? Suddenly, like magic, you receive a notification via sms about a buy one get one free promotion for es teler in a nearby restaurant.

Have you ever wondered how can the marketing team know that we are craving cold drinks?

In this video, Bayu Ramadhan (Head of Marketing for GO-BOX and GO-SEND at GO-JEK) will talk about the two methods of marketing that we use in GO-JEK to successfully market our products. According to Bayu, one way that we can do this is to use a tool called Persona. Persona allows us to know who is our market, how we should reach them, and when should we reach them. Why is this important? For instance, although GO-SEND and GO-BOX are both in the logistics department, the two services cater to very different markets. GO-SEND is a messenger service that can be used every day, whereas GO-BOX is a large-items moving service that is typically used when you are moving houses or offices. We cannot use the same marketing campaigns for the two services because the two markets have different needs. Afterall, not everybody can move houses every day right?

Want to learn what other method is used in our marketing strategy? Watch on!

...............

▪ Speaker: Bayu Ramadhan (Head of Marketing for GO-BOX dan GO-SEND)


Follow GO-JEK on Social Media!
▪ Facebook: facebook.com/gojekindonesia
▪ Instagram: twitter.com/gojekindonesia
▪ LinkedIn: linkedin.com/company-beta/2135950/
▪ Twitter: twitter.com/gojekindonesia

Become a GO-TROOP today! bit.ly/gojekcareers

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▸▸ YUK, BELAJAR DUA METODE MARKETING EFEKTIF! // Bayu Ramadhan 💡 GO-LEARN Comments & Reviews

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Asrudi Ubl
Asrudi Ubl

Mudah dimengerti.. Bgt... 👍

Taufik Tamanyira
Taufik Tamanyira

Ulas lebih dalam donk soal persona

Ihsan Santoso
Ihsan Santoso

Thanks! daging semua

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irwanto widyatri
irwanto widyatri

Thank you kak ilmunya. Ayo kak buat dong go-learn nya tiap sabtu tentang marketing kayak kelasnya Business Intelegence.

Nur Latifah Prihartini
Nur Latifah Prihartini

Kak, ini maksudnya Persona apa ya? Aplikasi atau apa?

Hadrian Bermuda
Hadrian Bermuda

Penjelasan yang gampang dimengerti, nice and smart

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Komputerkit dot com
Komputerkit dot com

Nice Tips Sukses Terus Buat Go Jek

Arief Visca
Arief Visca

Interal Management di Gojek itu blum nguasain sistem birokasi di Indonesia. Sebagian daerah masih blum bisa dikondisikan win win solution buat daerah yg msh melakukan penolakan terhadap bisnis ini

Putri Tanujaya
Putri Tanujaya

Keren kak!!

Marie Curie
Marie Curie

Nothing in life is to be feared, it is only to be understood. Now is the time to understand more, so that we may fear less.

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Video Data

  • Duration5:5
  • Date30 August 2017
  • ChannelLife at Gojek
  • Video QualityHD
  • Video CaptionDisable

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